I've been aware of Black Rifle Coffee company for some time, as a producer of canned ready-to-drink coffee. I'm a fan of their coffee, at least the canned stuff, because they have minimal sugar. Actually they sell one that's just black coffee. I like that. What I didn't expect is for them to do is to ape into the already-hot market of carbonated energy drinks. What a move!

Also look at this thing on their homepage:

They have four flavors available at the moment in colorways that remind me of the Power Rangers. What I have today is Ranger Berry.

Surprise! The Berry in Ranger Berry is blue raspberry! My favorite non-existent fruit. The blue on the can should tip us off about this. The flavor profile is quite empty, vapid, muted; beyond the citric acid that hits my tongue in the front of the taste there is a only a ghostly, lingering taste of artificial blue. It has more vigor than Black Rifle Energy Wild Frost but it's still a flaccid, understated flavor.

We've all been conditioned to expect how blue things in packages and cans should taste; the ghostly taste of Ranger Berry is no different: blue sno-cones. Blue ICEE pops. Blue ramune. Blue Jolly Ranchers. Anything died bright blue with the Brilliant blue FCF dye. They are playing you like a fucking fiddle, boy.